ELITE PERFORMANCE ARCHITECTURE · WEST MIDLANDS
Build a footballer,
not just a player.
The French Touché takes players from the grassroots pitch to the professional game, one deliberate stage at a time. Football coaching, athletic development and mentoring, all under one roof. West Midlands, operating worldwide.
Making a Difference by being Different and doing it Differently
THE SEASON
A season with a plan, not a series of sessions
The year runs as four three-month blocks, each building on the last — so development follows a clear arc rather than drifting week to week.
01 ——
Foundations
MONTHS 1–3
02 ——
Capacity
MONTHS 4–6
03 ——
Complexity
MONTHS 7–9
04 ——
Expression
MONTHS 10–12
Within every block, the player is developed across the whole picture — technical, physical, psychological, social and nutritional. We work deliberately on the areas that need improving while reinforcing the strengths that make the player who they are.
EACH MONTH · FOUR SESSIONS
Video analysis — teaching the game, not just the drill
WITH MATCH FOOTAGE · VEO OR HUDL
1 analysis session + 3 on-pitch sessions
Video analysis is offered to players who can provide footage of their matches throughout the season. The month opens with an analysis hour: we review recent matches — slowing the game down, finding the one pattern costing the player most, and teaching them to read and solve it independently. That single priority then shapes the next three weeks on the pitch.
WITHOUT MATCH FOOTAGE
4 on-pitch sessions
Players who can’t provide match footage have four on-pitch sessions each month — the same season plan, the same five areas and the same quarterly reviews.
THE PATHWAY
One climb, two levels
Every player has a stage. Development builds the player; the performance offer builds the professional. Memberships run on 3, 6 and 12-month terms.
DEVELOPMENT · THE FOUNDATION
Grassroots
Where the pathway begins — the mainstream game, from age 6.
From £180
DEVELOPMENT · PROVING GROUND
Pre-Academy & Academy
The academy years that decide the scholarship.
From £210
DEVELOPMENT · THE BRIDGE
Post-16 & Non-League
Where development meets the professional pathway.
From £270
PERFORMANCE · 01
Initié
The front door to the performance offer, for scholars and 18+ players.
From £400
PERFORMANCE · 02
Façonné
The first professional years, deliberately shaped.
From £550
PERFORMANCE · 03
Accompli
For the accomplished professional. Individual, discreet and by application only.
On application
THE PROOF
Where the pathway leads
Players developed on this pathway now compete at the highest levels — proof that a build in the West Midlands doesn’t end there.
STOKE CITY FC
Pedro Nzau
Signed his first professional contract with Stoke City, the club he joined at nine — after captaining the U18 Premier League side.
REAL ZARAGOZA
Laken Torres
Champion and promoted with Real Unión Irún in his first senior season — now a professional at historic Real Zaragoza.
HOUSTON CHRISTIAN · NCAA D1
Samuel Sebagabo
NJCAA All-American in 2025 with Blinn College, now on a Division I scholarship in the United States.
HOW IT STARTS
Four steps to your first session
No free trials, no guesswork. Every player starts the same way — with a taster block that lets us assess properly and lets you decide with confidence.
STEP 01
Taster block
Four sessions across a month. The player experiences the coaching first-hand before anything is signed.
STEP 02
Assessment
We place every player by level, not age — and confirm the right stage of the pathway.
STEP 03
Membership
A 3, 6 or 12-month plan with clear targets. Your taster block is credited to the first month.
STEP 04
Progression
Tracked, reviewed and moved up when it is earned — one deliberate stage at a time.
WHERE WE COACH
West Midlands venues
In-person coaching across the West Midlands, with video analysis for players who can provide match footage (Veo or Hudl).
WALSALL
The Performance Hub
Walsall Campus — our home base for individual and small-group performance sessions.
BIRMINGHAM
Three city venues
Alexander Stadium · Goals Perry Barr · Unit Four Gym.
BLACK COUNTRY
Two pitch venues
Goals Black Country, Bilston · Goals Dudley, Rowley Regis.
THE FOUNDER
Built by an operator, not an academy
CHRYS MAWETE · FOUNDER & HEAD OF PERFORMANCE
More than twenty years across France, the United States and the United Kingdom — from grassroots football to academy leadership, scouting and the senior game. The French Touché is the architecture built from all of it.
Founded in 2019 and full-time since 2023, the practice has grown from two players to more than forty-five.
QUALIFICATIONS
— UEFA B Licence
— Strength & Conditioning
— L3 Education & Training
— L3 Assessing Vocational Achievement
— L3 Youth Mentoring
— L3 Counselling & Interpersonal Skills
QUESTIONS
Frequently asked
What ages and levels do you work with?
Every level, from the grassroots game to the professional stage. Grassroots starts from age 6; players progress through the academy years and Post-16, and — for 18+ scholarship players and professionals — the performance tiers Initié, Façonné and Accompli.
Where do sessions take place?
Across the West Midlands — Walsall, Birmingham, Bilston and Rowley Regis. Video analysis is offered to players who can provide match footage (Veo or Hudl).
Is strength and conditioning included?
Yes. Strength and athletic coaching is embedded in every stage of every membership — built into the football training, not sold as an add-on.
How do I know which stage my child is on?
We place players by level, not by age. Send an enquiry with the player’s current situation and we’ll confirm the right stage and the next step.
Do you offer a free trial or discovery call?
The entry point is a paid taster block — four sessions across a month. It lets the player experience the coaching, lets us assess properly, and is credited to your first month if you join.
What are the membership terms?
Memberships start at a minimum of three months, with 3, 6 and 12-month options. The 12-month term is the best-value rate.
Do you guarantee a club or academy place?
No. Club and academy introductions are earned through demonstrated progression — never promised upfront. What we guarantee is a deliberate, structured pathway.
What about career and family decisions?
Career counselling and advisory for players and families sit with our sister practice, CM-TM — cmwt-tm.com.
Is video analysis included?
Video analysis is offered to players who can provide footage of their matches throughout the season (Veo or Hudl). With footage, each month is one analysis session and three on-pitch sessions. Without footage, it is four on-pitch sessions.
TAKE THE FIRST STEP
Book your taster block
Four sessions across a month — experience the coaching first-hand, and decide which membership fits before you commit.
GRASSROOTS FROM £215 · ACADEMY FROM £245 · NON-LEAGUE £345
Credited toward your first month when you sign up.
Career decisions beyond the pitch? Consulting and counselling for players and families sit with our sister practice, CM-TM — cmwt-tm.com