THE BRAND · WEST MIDLANDS, OPERATING WORLDWIDE
Most players are trained.
Few are built.
Training is what happens to a player in a session. Building is what happens to a career over years — deliberately, structurally, to a blueprint. The French Touché exists for the second kind.
Making a Difference by being Different and doing it Differently
THE IDEA
An architecture, not a soccer school
We are not a soccer school and not a holiday camp. We are a way of designing footballers on purpose, from the first foundation to the finished professional.
01 — THE IDEA
Architecture, literally
An architect doesn’t hope a building stands — they design it to. Every load calculated, every foundation laid before the floor above it, nothing left to chance.
We treat a footballer the same way: we know what a player needs at six that they’ll draw on at sixteen, and what they need at sixteen that decides whether they sign at eighteen. We build in that order, on purpose, with the next stage always in view.
02 — THE ORIGIN
France, the crossing, and home
The French Touché was built by someone who has spent over twenty years around the game and around high performance — in France, where the technical foundation was laid; across the Atlantic in the United States, where the pathway into the collegiate game opened; and in the West Midlands, where the institute took root.
That journey is why the work looks outward as much as inward. A player developed here is developed for the West Midlands — and for the world.
03 — THE DIFFERENCE
Built different, on purpose
Making a difference by being different, and doing it differently. We don’t sell sessions. We build careers.
Different because we measure what most ignore, mentor where most only coach, and plan a decade ahead where most plan a term. The touch in The French Touché isn’t a style. It’s a standard.
04 — THE PROOF
The pathway travels
Players shaped by this work now compete in NCAA Division I football, in the English professional game and in European leagues — proof that a pathway built in the West Midlands doesn’t end there.
THE PATHWAY
One climb, six stages
Every player has a stage, and every stage has a purpose. One climb, no stage skipped — because a building is only as sound as the floor beneath it.
DEVELOPMENT · THE FOUNDATION
Grassroots
Where the pathway begins — the mainstream game, from age 6.
From £180
DEVELOPMENT · PROVING GROUND
Pre-Academy & Academy
The academy years that decide the scholarship.
From £210
DEVELOPMENT · THE BRIDGE
Post-16 & Non-League
Where development meets the professional pathway.
From £270
PERFORMANCE · 01
Initié
The front door to the performance offer, for scholars and 18+ players.
From £400
PERFORMANCE · 02
Façonné
The first professional years, deliberately shaped.
From £550
PERFORMANCE · 03
Accompli
For the accomplished professional. Individual, discreet and by application only.
On application
THE METHOD
Built on four pillars
Four pillars run through every stage, the same standard scaled to the player. Together they aren’t four services — they’re one structure.
01 ——
Coaching
Technical, tactical and athletic development, built around the individual player.
02 ——
Mentoring
The standards and the mindset that turn talent into a professional habit.
03 ——
Tracking
Progress measured where it matters, captured in the player’s own development record.
04 ——
Progression
A deliberate route to the next stage — earned, reviewed and never promised.
THE FOUNDER
Built by an operator, not an academy
CHRYS MAWETE · FOUNDER & HEAD OF PERFORMANCE
More than twenty years across France, the United States and the United Kingdom — from grassroots football to academy leadership, scouting and the senior game. The French Touché is the architecture built from all of it.
Founded in 2019 and full-time since 2023, the practice has grown from two players to more than forty-five.
QUALIFICATIONS
— UEFA B Licence
— Strength & Conditioning
— L3 Education & Training
— L3 Assessing Vocational Achievement
— L3 Youth Mentoring
— L3 Counselling & Interpersonal Skills